Jeffrey Flanagan had a nice article in today's KC Star on TV ratings for both the Big 12 Championship game and the Border War. Here are some excerpts:
"... based on the assumption that without a major market involved, national television ratings generally sink. But the last two weekends of Big 12 football proved that thinking to be erroneous. The Missouri-Kansas game on ABC almost two weeks ago drew a 6.57 rating nationally. The Big 12 title game between Missouri and Oklahoma last Saturday topped that at 6.64."
"How do the Big 12 numbers compare with other big games this year? Ohio State-Michigan, one of college football’s classic rivalries, drew a 5.0 nationally. The LSU-Florida game, at the time a very significant matchup, only drew a 3.1 rating. And the early-season matchup of USC and Nebraska, extremely hyped at the time, drew just a 2.5 rating. The SEC title game between LSU and Tennessee did well, drawing a 5.9, but didn’t match the Big 12."
Two things to mention here: