Yahoo Picks Up Rivals.com

Interesting Development for KU Football Fans

Earlier this week, Yahoo announced what is a minor aquisition in the big picture, but a move that could affect the internet college sports scene in a big way. Even the casual Kansas football fan knows that Rivals is where you go for recruiting information and Scout.com is the message board of choice. Will the backing of Yahoo give Rivals the infrastructure it needs to capture the KU forum audience?