The End of the World As We Know It?

Quick Shot on the Big 10 Network

Another story on the Big 10 Network from Si.com's Stewart Mandel. It's starting to look like there will be no middle ground on this endeavor -- a fantastic disaster or the end of the world as we know it.

"While Delany didn't come out and say it directly, one could definitely infer that if, come Aug. 1, negotiations are still at an impasse, the conference and its members -- perhaps even the coaches themselves -- will begin urging fans to switch to DirecTV so they don't miss a second of the action."